I think smoking is foolish, but it says a lot about our society that Madison Avenue used to believe rugged manly men were the way to sell products. Now they apparently think Pajama Boy is what moves consumers. God help us! R.I.P. Marlboro Man.
The “Marlboro Man” was almost a caricature of masculinity. The rugged cowboys were used in magazine and television advertisements from the 1950s to late 1990s in an effort to make filtered cigarettes more appealing to men.
Today the Marlboro Man is “almost a caricature of masculinity.” At the time he was an iconic image of what a real man was supposed to look like.